The inspiration for the name SFSG comes from a daily greeting reply: "SO FAR SO GOOD".
The protagonists of the brand are a group of scribbled puppies and their friends, who are energetic and friendly. The creator hopes that they can bring the best greetings and care to everycustomer every day.
SFSG follows the design concept of cuteness, innocence and fun, and expresses the most comfortable and relaxed daily life through colors, interesting prints and relaxed bags.
